In this episode, Miro breaks down Yelp for Business with 5 pros & 5 cons. Pros: 1 - It helps with your SEO for Google 2 - You can optimize your page to get ranked higher and have a dedicated account rep 3 - There is a very loyal following out there that specifically only use businesses ranked high on Yelp 4 - If you have an actual site/location and can use the "Check In" feature - take advantage of the offers and possible reviews 5 - It is FREE 99 - be sure to claim you business as it is linked to other websites/search engines Cons: 1 - The pay per click Ad platform might not be best for slow times and for newer businesses 2 - The algorithm in place for "hiding" reviews is a tough one to beat - DO NOT ASK FOR REVIEWS (not as fair for service companies with no physical location) 3 - Not the cheapest - can't just do $10-$20 promotions like on some platforms 4 - You get a constant salesperson calling/emailing you to try to get you to pay for more Ads 5 - There are other options out there Let us know about your experience with Yelp, was it right for you? For more episodes: https://www.podriver.com
In this episode, Miro lays out ten ways to help you to grow your business. 1 Call a friend, family members, former colleagues 2 Social media (Facebook, Instagram, Snapchat, TikTok, Twitter, YouTube) - Free free free 3 Yelp, HomeAdvisor, Angie's list, other usually paid platforms 4 Gorilla marketing - flyers, yard signs, brochures, stickers 5 Tchotchkes (Chachkies) - magnets, pens, mints, stress balls, chap stick 6 Website - SEO, Adwords, funnels, lead magnets 7 Local Chambers & Networking groups - BNI (Business Network International), Facebook, MeetUps, charity events 8 Collaborate with other businesses and communities 9 Present about your business, host events, sponsor booths/tables/events 10 Give away products/services and provide coupons - GIVE VALUE! For more episodes: https://www.bossed2boss.com For more info on PodRiver https://www.podriver.com
In this episode, Miro talks a bit about how things sometimes throw you off guard. Thoughts about growing Hodgepodge, and the new podcast network. This past weekend he was tripping over not going to a networking event, and had to snap himself out of the "FOMO" (Fear of missing out). With a wedding and other real-life priorities looming, he realized that saving that money was the right move.